1. Use a sulfate-free shampoo such as Kerastase Chroma Absolu Bain Chroma Respect for fine to medium color-treated hair: Sulfates can strip color from hair, so opt for a sulfate-free shampoo that's gentle on your hair.
2. Avoid hot water: Hot water can cause your color to fade faster. Wash your hair in lukewarm water instead.
3. Use a deep conditioning treatment like ORIBE Masque for Beautiful Color: Color-treated hair needs extra moisture, so use a deep conditioning treatment once a week.
4. Protect your hair from the sun: UV rays can cause color to fade and hair to become dry and brittle. Wear a hat or use a UV-protectant spray when spending time in the sun. We recommend ORIBE's Invisible Defense. This magical weightless mist sheilds from thermal damage, UV rays, and pollution.
5. Limit heat styling: Heat styling tools like flat irons and curling wands can damage your hair and cause color to fade faster. Try to limit your use of these tools or use a heat protectant spray (we love ORIBE's Royal Blowout Heat Styling Spray - it speeds dry time while repairing split ends!)